12 MONTH MSc

Communication & International Marketing

Awarded by KNUST

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OVERVIEW

Whether you’re looking to move up in your current company, expand your career opportunities, or just find a clearer direction in life, Accra Business School’s 12 Month MSc Communication and International Marketing will help you achieve your goals as easily as possible.

The strength of the MSc programme at Accra Business School relies on a hybrid faculty of accomplished industry professionals who bring industry to the classroom, astute academicians who take the classroom to industry and attended by high calibre individuals who merge the real world of business and the classroom.

About the Programme

The MSc Communication & International Marketing is designed to offer lower, mid to upper-level management personnel practical insights and knowledge on the changing communication, marketing and international business space. It is a dynamic and engaging programme as it combines a multidisciplinary approach to allow students to acquire skills and knowledge in business and professional communication, international business and marketing.

Flexible

The degree is designed for maximum flexibility, allowing busy professionals to upgrade their skills and build a powerful network, without disruptions to their commitments at work and at home. Classes are held one full weekend in a month.

Accreditation & Collaboration

Accelerated degree is a joint undertaking between Accra Business School and Kwame Nkrumah University of Science & Technology (KNUST) and accredited by the National Accreditation Board of Ghana. Accra Business School provides academic direction whiles Kwame Nkrumah University of Science & Technology (KNUST) Awards the degree.

Affordable

As a social enterprise initiative in education, Accra Business School believes that Masters Education should not be the preserve of the privileged few. Our MSc therefore, is one of the most affordable MSc’s in Ghana. Our flexible payment plan also ensures that you pay as you go. Alternatively our Barclays bank students loan arrangement allows salaried workers to learn whiles Barclays pays.

Unique Opportunities

During these 12 months, students will experience a number of unique opportunities to help strengthen their individual talents, challenge their mental models and preconceived limits, and build a powerful new network.

These opportunities include:

Executive coaching delivered both in teams and individually to accelerate learning and personal growth.

• Executive conversations with current and former CEOs from globally recognized companies who share their experiences in intimate, informal dialogues with students.

•  Expanded network of meaningful relationships are built within the select and highly accomplished group of students, faculty, executive mentors, and coaches.

Programme Content

  • Globalisation: Theories, Discourses and Practices
  • International Marketing Management
  • Marketing Management
  • Research Methods
  • Organisational Communication
  • International Communication
  • International Marketing, Planning, Analysis and Strategy
  • Destination, Cultural & Heritage Marketing
  • Professional Communication
  • Current Issues in International Business
  • Leadership Theory & Practice
  • Digital Marketing Essentials
  • Project Management

ENTRY REQUIREMENTS

Option 1 

  • Holders of a good first degree of at least 2nd lower division or its equivalent from a recognized institution in a communication and marketing.  
  • Possess a minimum of 2 years work experience; in the case of applicants who have at least a 2nd class lower division in a non-related area. or

Option 2 

  1. Entry requirement for applicants with third class bachelor’s degree can be considered subject to rigorous interview and aptitude test. 

NB:  All foreign qualifications and certificates will be subjected to GTEC assessment and approval

REQUIRED DOCUMENTS

For entry unto the MSc Communication and International Marketing Course, applicants should provide the following documents

  • Copy of Original University certificate (1st Degree)
  • Copy of Original Transcript
  • Copy of any National ID card e.g. Passport, Voter ID etc
  • Current CV showing at least 2 years working experience.
  • Two passport photographs

 FEES

  • Monthly Plan :Pay GHc 3,000 to start and GHc1,250 every month.
  • Quaterly Plan : GHc 6,000
  • Upfront Payment: Make an upfront payment of Ghc18,000 and enjoy a 10%discount

  PROSPECTIVE START DATE OCTOBER 2022

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